This is only due to Allah’s blessings; our business partners and customers’ trust along with the untiring efforts of our team members have made Shangrila a notable Pakistani and international food brand.
Shangrila began its journey in 1988 by launching the Seasoning category. Shangrila’s seasonings fast gained consumer trust on account of its high standard and challenged the local as well as international competition in the category.
This journey of success and progress carried on and in late 1990 Shangrila introduced tomato ketchup and sauces in unique packaging for the first time in Pakistan. Today Shangrila Tomato Ketchup and Sauces are known country-wide for their attractive stand-alone pouch pack, pure ingredients and great taste. Alhamdulillah, Shangrila is the customers’ first choice.
Shangrila moved away from tradition and introduced pickle in flexible packaging, which proved to be an unique innovation. That is, a centuries-old tradition was introduced with the innovation of Zip lock which gave customers the convenience and home-made style pickle.
In 2011, Shangrila launched the Fruiti-O brand in the nectar, juices and drinks category. In a very short time, Fruiti-O has gained record fame and popularity in not only Pakistan but the US, Canada, Europe, Australia, Africa and the Middle East. Alhamdulillah, this journey of success carries on.
Shangrila’s production facility is located at S.I.T.E. Super Highway, Karachi spanned over an area of 87.5 acres, which includes a new production plant based on 200,000 square feet and a warehouse. A modern warehouse covering 2 acres in Sundar Industrial Estate, Lahore effectively supplies the North and Central zone distribution networks. Moreover, work is being carried out on our new production unit and warehouse spread over 16 acres in the M3 Industrial Zone, Lahore-Faisalabad Motorway and it will be complete soon. Insha-Allah, this unit will play an important role in the country’s progress and betterment while also providing Halal jobs for several people.
Shangrila’s grand Head Office is situated on Shahrah-e-Faisal, Karachi where the sales, operations, IT, finance, marketing, HR and training departments are present, whose combined efforts are targeted to serve our customers.Download corporate profile
Introducing innovation in products based on research is Shangrila’s speciality. Due to the convenience they offer and novel packaging, Shangrila’s products will always be better than those available in the market.
Shangrila has the honour of being the first company in Pakistan to introduce ketchup in flexible packaging. According to the buying power of households in the country, flexible packaging of 100 grams was introduced. As it is low in price and exponentially higher in value than existing brands using traditional packaging, customers have declared their preference for Shangrila Tomato Ketchup in increasing numbers and suddenly Shangrila Tomato Ketchup Economy Pack has become the most preferred brand.
As time went on, innovation continued. Even today, Shangrila Tomato Ketchup is available in different sizes in new attractive packaging with an Easy Pour spout.
Shangrila introduced Sonth, the traditional chutney, in the form of Imli Garlic Sauce in a soft pack. This sauce was displayed at the Association of Sauces & Dressings USA in the Most Innovative Sauce category and got a lot of praise.
Shangrila Tomato Ketchup is known country-wide for their eye-pleasing stand-alone pouch pack, pure ingredients and great taste
Launching pickle in flexible packaging and Ziplock convenience served customers in a new way and captured the category quickly.
Pickle paste was a unique idea in which Shangrila offers No Hassle, No Wastage and Tagline “Achar ka Chatkhara, ab Jadeed Andaz mein” to reintroduce a centuries-old tradition. Keeping in mind customers’ convenience and cleanliness while eating, pickle was introduced in paste form which pioneered a new way of consuming and using pickle, serving customers’ needs.
Instead of traditional Tetra-Pak packaging, Shangrila introduced a range of juices and nectar in PET bottles called Fruiti-O, which features the real taste, real color and aroma of fruits, and a shelf life of a year, through Hot Fill technology. The Fruiti-O range, launched in 2012 has not only proved only its worth in Pakistan but also in 30 other countries including USA, Europe, Australia and the Middle East.
At Shangrila, we believe that our organization is accountable to our Creator, people and business partners; and pledge to contribute to the betterment of environment and culture where we produce and distribute our products. We, as a food and beverage company, serve customers and consumers across the globe; to provide great tasting, Halal, Hygienic (Tayyab), Nutritious and convenient food, produced with international quality standards, with continuous research and development, at great value for money. We strive to become a Sharia Compliant, innovative, technologically advanced and the most preferred brand in the product categories we decide to enter in; while leading the way for a healthier society.
Shangrila Private Limited is one of the very few Sharia-compliant organisations in Pakistan which is completely interest-free, by the grace of Allah. At Shangrila, before conducting any transaction, making any agreement or running an advertising campaign we ensure that none of our actions go against the Sharia of Muhammad (S.A.W). To make this a reality, there is constant supervision by learned scholars and fatwas are also taken wherever required, which are preserved to guide future decisions and policymaking.
Sharia Compliance – in every action
Integrity – in everything we do
Excellence – in every task
Consultation – in every decision
Ownership – for everything
Compliance – with legal, environmental & QMS
To improve inspection and efficiency at various stages of production, Shangrila established the Quality Control, Quality Assurance, Research & Development and Microbiology departments since it began business. By the grace of Allah a team trained by qualified food scientists and microbiologists is constantly active in maintaining every step according to quality standards.
The Quality Control laboratory keeps strict controls on the receiving, storage and consumption of raw materials along with carrying out tests on raw materials and prepared products to keep records of observations. The Microbiology works just like a human health testing laboratory. Its function is to find out the product’s shelf life and possible impurities ahead of time so timely action can be taken. Our Research & Development laboratory improves the product and designs it according to the customer’s expectations. It also actively adds new products to the portfolio to record everything from the preparation of raw materials to the consumer’s satisfaction.
Shangrila ensures the efficient implementation of Quality Management certificate by SGS ISO 9001:2015 and the ISO 22000:2005 Food Safety Management Certificate by SGS. Tests are also carried out every 6 months by Pakistani regulatory authorities PSQCA and PFA while Shangrila products are certified accordingly. Besides these, our in-house quality testing is verified by getting our products tested from renowned Pakistani and international organisations, which include PCSIR, Intertek, SGS and other laboratories in the UK, US and Europe.
Similar to many other food production organizations, Shangrila’s manufacturing facility is also registered in the US.Besides these quality certifications, Shangrila is also a member of several international organizations. Shangrila takes advantage of their considerable expertise.
We are constantly investing in acquiring advanced measurement resources and modern manufacturing equipment which are supported by fully equipped Chemistry & Microbiology Analytical Laboratories. Validation is also done through continuous audit process of our integrated management system according to the international standards.
Our products have been tested and approved by following international authorities:
To ensure the most efficient production and packaging of Shangrila products we have used European machinery using the latest technology. Shangrila Tomato Ketchup has achieved incredible success because of its quality, aroma, flavour and aluminium foil packaging, through our unique Vacuum Cooking Technology. All the steps of the preparation, including processing all the way to packing are handled by autonomous machines so pollution and human touch are avoided at all costs. Good Manufacturing practices call for online testing and post-production testing, which ensure Shangrila products reach the customer after a detailed inspection.
To achieve high quality we have acquired supervision and certification based on HACCP and ISO 22000 Food Safety Management. Our food technologist and professional experts carry out system audits to strictly monitor the GMPs and limits.
The automated European stand-alone pouch making machines install easy dispenser caps on the eye-pleasing shaped pouch for customer convenience and pack sauces quickly and hygienically. This technology was introduced in Pakistan by Shangrila. Shangrila is Pakistan’s only organisation which uses automated processing and filling lines to make soy sauce, chilli sauce and vinegar.
Juices are prepared through the latest European processing and filling lines which use the exemplary Hot Fill technology and provide the natural nourishment of fruits, aromatic flavour and shelf life of over a year. To match the increasing Pakistani and international consumer demand, Shangrila has recently added a new high-tech European processing and packaging line which produces 25,000 bottles per hour and is exemplary in terms of Hot Fill Technology. By the grace of Allah, our unparalleled success in the juices category and our growth is proof that our organisation does not compromise on the quality and benefit of our customers, under any circumstance.
Pickle is made using only clean, selected, high-quality fruits, vegetables and fresh spices. This is why Shangrila’s pickles seem homemade every time and remind one of their country, even if they’re far away