When it all began about 25 years ago, nobody could have even dreamt that one day SHANGRILA will stand amongst the leading national food brands.
Innovation for Good
SHANGRILA took over the challenges in domestic markets by setting up its manufacturing unit in Karachi in 1988 for its seasonings; soy & chilli sauces. Later in the late 90s, the range was supplemented by Tomato Ketchup drawing a huge success due to its quality, taste and innovative packaging initially with the 100g sachet which was a unique pack during that era and later the Stand Alone Aluminum Foil Pack with a nozzle & a screw cap. The 100g pack managed to wedge through consumers in developing the ketchup market among the masses, while 1Kg SAP catered to economy. Early in 2000s, SHANGRILA enhanced its portfolio with Pickles-in-oil in Stand Alone Pouches for the first time in the history of commercially produced pickles, and this resulted in a steep vertical ascent in brand’s growth in the following years.
Continuous product and packaging innovations, besides advancement of the supply chain process, removal of bottlenecks, and modernization of manufacturing facility with European technology cruised SHANGRILA ahead of the competition. SHANGRILA has been persistently taking on the tough situation in the industry, and has managed to create depth, as well as width for itself, moving at a pace faster than its rivals.
With a phenomenal multifold-fold rise, Shangrila (Private) Limited has become a brilliant success story stretched throughout the local and global markets, successfully managing its 6 product categories; Ketchup, Sauces, Seasonings, Pickles in Oil, Cooking Pastes & Fruit Juices under the brand names of SHANGRILA and FRUITI-O.
To increase the acceptability of SHANGRILA products locally and globally, the company has taken the lead in implementing industry’s good manufacturing practices and obtaining internationally acclaimed certifications. SHANGRILA was among the first few in the food industry to obtain ISO 9001-2008 Quality Management System & ISO 22000-2005 Food Safety Management System certifications along with HALAL certification from SANHA the South African National Halal Authority. It is also a member of the Association for Dressings & Sauces USA. Apart from certifications and accreditations, SHANGRILA has consecutively won Brands of the Year Award, Consumer Choice Award and Global Food Safety Award over the years.
SHANGRILA has a strong distribution network in all major towns with more than hundred distributors nationwide. SHANGRILA has also made inroads in numerous countries across the globe, including USA, Canada, UK, EU, Australia, Middle East and Africa.
Prospering Like Never Before
With SHANGRILA spreading wings all over the globe, acquiring key markets & strategically developing new products, there was a corporate need felt to get identified with a wider scope .The company started working on new food related projects & products. All this has led to strategic realignment of resources & focus giving birth to a new brand FRUITI-O in the Fruit Juices category.
Tradition to look Beyond
Reaching new heights and breaking newer grounds is something that’s regarded as the motto of work at SHANGRILA. Today, fully geared up with an undying passion for success, SHANGRILA is fueled by the dynamic drive that has shaped its yesterday, fascinated its today and tomorrow.
Company’s participative culture and constant strive for inspiring targets and new initiatives to broad – base its portfolio are the two key motivators in its triumph. This ambitious spirit is reflected in the aggressive, non-compromising growth the brand has achieved nationwide.
Passion Towards Corporate Brand Building
SHANGRILA is the leader in producing nutritious, innovative, halal and tayyab food products within its categories and has enjoyed nationally acknowledged patronage over the years. SHANGRILA, as a brand appreciates every honor it receives, and works hard to ensure that its award-winning standards remain high, but there’s nothing quite like being recognized as a good, fair place to work at. As a company it treats its employees and community with the respect and gratitude they deserve.
From your kitchen to the dining table, Shangrila’s all-purpose seasonings can be used to make ord...
Shangrila Pickle is made of superior quality vegetable oil, selected mangoes, vegetables and spices...
Shangrila Tomato Ketchup is a distinctive blend of ripe tomatoes and natural spices with relishing ...
Spice up your life with an array of Shangrila Sauces, just what every snack needs! Prepared from se...